The BBC’s Technology Correspondent Rory Cellan Jones discusses with Essencient Co-Founder, Rob Lancashire, why the company thinks it has cracked extracting accurate feelings from social media using its Natural Language Processing and Noise Reduction technology and how they are using this to look for trends in feelings of support towards the main Parties during campaigning for…
There is nothing new about Natural Language Processing technology. There are plenty of people doing it. Right?
So why is Essencient NLP awesome?
It gives you more
Essencient can not only uncover more meaning from text than any other system on the market. Its patented methods of parsing the structure of the text means it is more accurate. It’s also a rules-based system so no effort is required to teach it, nor is it restricted to niche domains.
Knows what’s important
What makes it even more awesome is some clever tech that uses all the data the NLP uncovers to make a human-like decision if anything important is being said about any topic in the text it is reading.
Proven to deliver
It correctly predicted the outcome of both Brexit and the 2016 US Elections, just by reading Twitter posts and accurately working out when someone was saying something important. Turns out we decide to do things based on how we feel…who knew!
Its awesomeness means we are have limitless choices on where we can use it deliver good quality data. We want to know about your use case! Essencient really can enable your business to do more.
Just some of the ways you can use its awesomeness
Unmatched Granular Analysis
Makes your text data more awesome
Simply send your unstructured text to our servers and get back an unmatched granular level of linguistic analysis data you can use for almost any purpose.
‘I need awesome natural language processing technology to make my solution really fly’
Linguistic analysis provided includes:
- Sentiment levels
- Intent levels, actions and time scales
- Guidance detection, seeking and giving [ this is really awesome as it’s COMPLETELY UNIQUE to Essencient NLP ]
- Entity detection
- Language flamboyancy level
- Slang detection
- Contrast level
Essencient NLP is delivered as an easily integrated application programming interface (API) from our scalable servers running on Amazon Web Services. Analysis data is returned in a number of formats including XML, JSON and CSV.
High Quality Data
Awesome noise removal
The Problem – noise
NLP that is not awesome can deliver decent data, but to use what it produces is often expensive because humans have to wade through the noise to find the good stuff. If it’s a cheap NLP service then chances are it won’t think about the noise and will leave the consumer to deal with it. Putting that into perspective, the noise around a topic on social media can be as much as 95% of the associated text brought back by a normal query….. wading though that would not be fun!
The Solution – get rid of the noise
We created a human-like machine that uses the signals produced by our awesome NLP to decide if anything meaningful is being said. We don’t want to wade through noise….that would be mind-numbingly boring!
Each topic our machine finds is given an importance score dependent on the strength of meaning surrounding that topic. You can then use this score to set the filtering threshold to get just the data you want. Trust us when we say you don’t want the noise!
Enables powerful solutions
Proven to deliver awesome results
We used our tech to predict two of the historical political events of 2016 as a test of just how awesome Essencient’s NLP really is. We extracted posts from social media with a few simple queries and put Essencient to work at clearing away the noise to identify how people really felt. The results speak for themselves!
UK EU Referendum – Brexit
% of Vote Prediction
- Stay In
2016 US Election
Predicted Seats Won
Meet the Talent
Meet the Team
Mike PetitCo-Founder/CEO North America/Worldwide COO
Mike is a lifelong musician and cruising sailor, is trying to learn golf, and resides in West Palm Beach with Leena and Roger the dog.
Rob LancashireCo-Founder/CEO UK
Rob is a Fellow of the Institute of Directors and has been awarded the Certificate in Company Direction from the IoD. His major influences are his wife and children as well as Gru from Despicable Me…..freeze ray!
Read the latest from the blog
Just like the London Mayoral Campaign and Brexit, Twitter Voices Signaled the Result London, UK & West Palm Beach, FL, US November 18, 2016: As it did with the London Mayoral Race and the EU Referendum, start-up Essencient’s patented AI technology could sense the momentum on Twitter in the US Presidential Election well before the…
Social Media Lead Mining Company Essencient Proves Its NLP Tech By Predicting EU Referendum To Within 0.3%
Essencient today announced that its Social Media Lead Mining technology, which uses patented Natural Language Processing (NLP) technology to remove noise around a chosen subject or brand, had proven accurate enough at mining meaningful posts on Twitter to be able to predict the UK EU referendum to within 0.3%. The company said that as far…